THE CEO WHISPERER™
Lisa Arie co-founded Vista Caballo with her husband Jess Arie. Lisa designs and leads the personal and leadership development experiences. Fast Company magazine calls Lisa a “CEO whisperer.”
Lisa’s early life granted her a unique perspective of life. She was born in New York. Starting at the age of two and throughout her childhood and teenage years, her father’s international job with Time magazine moved the family to New Zealand, Australia, Singapore, South Africa, the Netherlands, and England.
Lisa met Maori, Maasai, and aborigines. She ice-skated on frozen canals and hiked through jungles. She even dodged gunfire during the Singapore-Malaysian Riots.
After attending college in England and the United States, Lisa graduated with a BA from Hampshire College. Her career took off shortly after she graduated. Named one of Adweek magazine’s Creative All Stars, she produced the famed Motel Six commercials featuring Tom Bodett (“We’ll leave the light on for you.”), selected by Advertising Age magazine as one of the Top 100 Advertising Campaigns of the Twentieth Century.
After working for agencies for seven years, Lisa used a $5,000 loan from her parents to start her own businesses. They grew into multi-million dollar companies.
She created thousands of commercials for brands, such as Adidas, Anheuser-Bush, British Airways, and Miller and led a paradigm shift in the advertising industry.
Twelve years into her entrepreneurial run, Lisa was confronted with a terminal disease that made her re-evaluate what was important in life and what she wanted to leave the world in terms of contribution.
As she writes in her memoir, Crossing the Silly Bridge, “When our hearts speak and we listen, we find ourselves.”
With a new sense of consciousness, Lisa decided “I was not going to die without having first lived. Even if it was for just one day.”
Lisa listened to her heart and it led her, seemingly illogically, to the world of the horse. She studied with legendary horse whisperers and their disciples. She learned about the interpersonal journey and presence. She transformed. She came alive in a way she had never been before. She did not die. There’s no trace of disease. Her companies thrived. She decided to pack it up and share wellness with the rest of the world.
Which she does to this day at Vista Caballo.
“Lisa’s gift is being able to help others reveal their own natural and unique gifts in a way that is relevant to the real world. Vista Caballo is a community of progressive leaders for shepherding humanity into the next evolution.”
— Lewis Perkins, President, Apparel Impact Institute
Lisa wrote a short memoir, Crossing the Silly Bridge, about her decision to shirk the Madison Avenue advertising world, to help people move past fear and pursue meaning.