Lisa Arie co-founded Vista Caballo with her husband Jess Arie. Lisa designs and leads the Vista Caballo Experiences. Fast Company magazine calls Lisa a “CEO whisperer.”
Lisa’s early life granted her a unique perspective of life. She was born in New York. Starting at the age of two and throughout her childhood and teenage years, her father’s international job with Time magazine moved the family to New Zealand, Australia, Singapore, South Africa, the Netherlands, and England.
Lisa met Maori, Maasai, and aborigines. She ice-skated on frozen canals and hiked through jungles. She even dodged gunfire during the Singapore-Malaysian Riots.
After attending college in England and the United States, Lisa graduated with a BA from Hampshire College. Her career took off shortly after she graduated. Named one of Adweek magazine’s Creative All Stars, she produced the famed Motel Six commercials featuring Tom Bodett (“We’ll leave the light on for you.”), selected by Advertising Age magazine as one of the Top 100 Advertising Campaigns of the Twentieth Century.
After working for agencies for seven years, Lisa used a $5,000 loan from her parents to start her own businesses. They grew into multi-million dollar companies.
She created thousands of commercials for brands, such as Adidas, Anheuser-Bush, British Airways, and Miller and a paradigm shift in the advertising industry.
Twelve years into her entrepreneurial run, Lisa was confronted with a terminal disease that made her re-evaluate what was important in life and what she wanted to leave the world in terms of contribution.
As she writes in her memoir, Crossing the Silly Bridge: “When our hearts speak and we listen, we find ourselves.”
With a new sense of consciousness, Lisa decided “I was not going to die without having first lived. Even if it was for just one day.”
Lisa listened to her heart and it led her, seemingly illogically, to the world of the horse. She studied with legendary horse whisperers and their disciples. She learned about the interpersonal journey and presence. She transformed. She came alive in a way she had never been before. She did not die. There’s no trace of disease. Her companies thrived. She decided to pack it up and share what she had learned with the rest of the world.
Which she does to this day at Vista Caballo.
“Your Aspen Institute presentation was engaging and thought-provoking for attendees. Many attendees commented that the presentation offered a fresh perspective on leadership and change. One participant, a 90+ year-old supporter of the Aspen Institute, commented, ‘This is the best program I’ve attended all year.’ Such praise does not come lightly from him.”
— Patrick Kelly, Deputy Director Society of Fellows, The Aspen Institute
“Lisa has been a guest lecturer on a number of occasions. Her diversity and interests in those seeking to expand their horizons in life are always enthusiastically received by our MBA candidates. Thank you again for your contributions to the Entrepreneurship Program Columbia.”
— Prof Clifford Schorer, Columbia University Graduate School of Business
“It is with great enthusiasm that I recommend Lisa Arie, Founder of Vista Caballo Innovation Ranch, as resource for Young President’s Organization. Participants gained an awareness about their reactions to the unknown and unpredictable. Lisa then escalated the process that required participants to tap into a deeper, more intelligent aspect of their intelligence, which caused a higher level of performance from our team and from ourselves. Lisa genius is she has found a way to teach in such a way that the participant can distinguish the important lessons and then apply them to their business. Lisa changed lives.”
— Lopa Mehrota, Young Presidents Organization
“Lisa Arie was our opening Keynote speaker at the World Innovation Convention, Cannes. It was an amazing experience for our global audience. She challenged the intellect and offered some mind-blowing insights into the rapidly changing world focusing on the power of unexpected. Her session was in 40 minutes, [but] the conference room kept buzzing the whole day. Lisa’s speech received the highest ratings. We look forward to the opportunity to have Lisa back again to WIC Cannes.”
— Manny Max, Team Leader, World Innovation Convention Cannes
“Lisa provided a profound experience for LOHAS attendees through her workshop. We started our event with exercises that provided insights into nonverbal communications through unlikely teachers – horses. This was a very unique experience for many as we have forgotten our connection to nature and ourselves. Many said it was the best session of our conference.”
— Ted Ning, President, LOHAS