Advisory Board

Jane Goetschius

After 30 years of working in corporate human resources, Jane created a mission-based  business venture, Sea Lane Studio. The learning and experiences working in the corporate world shaped her work in becoming a stronger, more empathetic leader, unconventional Human Resources Business Partner and pioneer for next generation of work cultures and communities.

We met and worked with Jane when she was the Global Head of People at Ben & Jerry’s.  It was love at first sight for us. Jane not only has the corporate experience from years of working with companies like  IBM, Unisys, BF Goodrich Aerospace, among others, but she has the true insight into people and how to build and grow people-focused mission driven businesses. She was instrumental in our great success with  Ben & Jerry’s and took what was possible to the next level (ask for the case study).  We were ecstatic when Jane accepted our invitation to be part of our advisory board.

Andy Sontag

Andy is the Program Manager at Kaospilot Experience Design  in Copenhagen, Denmark. He is an experience designer speaker and educator. He works with leaders from Brazil to Hong Kong in organizations like Volkswagen, Oxfam, and IKEA to support them in designing experiences that grow people and relationships. He bridges the worlds of design and organizational change through the learning experiences he designs. We have known, worked with and loved Andy for many years and love his Scandanavian perspective as we look to continually optimize and improve our offerings.


 Sam Aborne

We met Sam via LinkedIn as COVID was hitting where people reached out and connected to each other just because. We were drawn to his profile: Customer Experience/Process Improvement. Yes please.  What started as a friendly conversation blossomed into a valued relationship. Sam is a seasoned board member and advisor who has driven sales, guided marketing, and improved operations as part of his executive career. He currently is an executive at CBRE, where he leads Services and Operations Enablement for their strategic programs office. Sam has advised startups in many verticals, including augmented reality, relationships, talent development, and the computer vision space.

Sam is an expert in customer experience best practices and is an active member of the Customer Experience Association. Other career highlights include Disney, Farmers Insurance, Verizon, Lending Tree, Accenture, Fand Daqri. He currently serves on the Industrial Advisory Board for Industrial Engineering at Cal Poly San Luis Obispo.

Sam holds a Bachelor of Science in Industrial Engineering from California Polytechnic State University-San Luis Obispo and a Masters of Sciences in Quality Assurance California State University-Dominguez Hills. On top of all of that he also believes in paying it forward. We are grateful and fortunate to be part of that practice.